The Future is AI-Powered: How The Tech Is Reshaping Content And Marketing
EARLIER THIS WEEK……..
Monday Read (content): Content Power Up: Spark Your Week With These Ideas!
Wednesday Narratives (digital marketing): Unlock Growth: Uncover Trends, Learn from Success And Take Action
Beyond the Hype: Real-World Applications of AI in Marketing’s Future
AI-Powered Influencer Marketing Gets Real with Virtual Influencers
KyraOniG: India’s First AI Influencer Makes Waves in the Marketing World
Human influencers sure don’t know how to tackle this. KyraOniG, known online as @kyraonig, is breaking barriers as India’s first AI (Artificial Intelligence) influencer.
Kyra is a computer-generated model created by FUTR Studios. She boasts a dedicated following on Instagram.
FUTR Studios saw the potential of AI to create a highly customizable and versatile marketing tool. Kyra has multi-personalities. Wicked, right? Her personality can be tailored to appeal to specific demographics, allowing brands to reach their ideal audience. Unlike human influencers who need their sleep, toilet breaks, and vacations, Kyra can be “on” 24/7.
AI Tool Of The Week
If you’ve been vibing with Figma, the go-to collab design app, get ready for a game-changer. They’ve just dropped Figma AI! This suite of AI goodies is here to smash those creative blocks and bring your wildest ideas to life. Figma AI promises to turbocharge your workflow, spark new concepts, and speed up the design process, taking your design game to a whole new level. Here’s the link
Want your AI tool to be featured here? Contact me.
AI: The (New) Power Behind the Scenes
How BuzzFeed Utilizes Technology to Engage and Retain Tasty’s Audience
BuzzFeed’s food platform, “Tasty”, is turning up the heat with “Botatouille,” an AI-powered kitchen sidekick that’s set to revolutionize your cooking game. Tasty, already a global hit with its mouthwatering visuals, trendy recipes, and engaging videos, just got even cooler.
Botatouille isn’t just about recipes. This cutting-edge tool uses AI to streamline your entire meal process, from planning to shopping and prep.
Chat with Botatouille in the Tasty app and get instant answers to questions like, “What can I whip up with what’s in my fridge?”It considers your preferences, dietary needs, and available ingredients to dish out tasty and practical meal plans.
Plus, Botatouille can generate shopping lists based on your planned meals, making grocery runs a breeze and saving you time and money.
Myth vs. Reality
Debunking the AI Content Creator
Myth: AI can write creative and engaging content all by itself, replacing human copywriters.
Reality: While AI has made significant strides in content creation, it’s not there to replace human creativity just yet. AI excels at tasks like generating outlines, repeating tasks, and analyzing data.
However, crafting truly engaging content still requires the human touch. Humans bring:
- Understanding of brand voice and tone
- Incorporation of humor, emotion, and storytelling
- The ability to adapt to nuanced situations
Read this week’s edition of “All About Content…And AI”. It’s all about vanity metrics — their history, why they lost to actionable metrics; and the answer to the biggest question of ’em all — which is the stupidest vanity metric in the whole wide world?
