Monday Read: Content Ignition: Spark Engagement And Conversions!

Sorab Ghaswalla
2 min readJul 8, 2024

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Content Idea That Converts!

The “How-To” Craving Still Beckons

People crave solutions. Leverage this by creating content that addresses specific user needs. Think “How-to Guides,” tutorials, and explainer videos that directly address audience pain points.This establishes you as a thought leader and positions your brand as the answer to their problems.

Here’s how to make a video tutorial. Thanks, riverside.fm

Implemented a content idea that hit bullseye? Send it to me and I’ll publish them here with your name and details. Get the word out!

Monday Motivation: A Quote to Fuel Your Content Creation

Seth Godin: Why waste a sentence saying nothing?

Content Stat Snippet

Consumers Want More Videos Than Text?

The power of video content surfaced in a survey by a video marketing firm. When asked about their preferred method for learning about a product or service, 44% of respondents indicated that they would rather watch a short video.

This comfortably beat other materials such as ebooks or manuals (16%), infographics (15%), text-based articles (13%), sales calls (6%) or webinars/presentations/pitches (5%).

Thanks, wyzowl

Do not underestimate the power of the ‘Before and After’ posts. Use them to paint a picture of a problem, its solution, and the quantifiable improvements achieved. This week’s long-form newsletter, “All About Content…And AI” is all about that.

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Sorab Ghaswalla

An AI Communicator, tech buff, futurist & marketing bro. Certified in artificial intelligence from the Univs of Oxford & Edinburgh. Ex old-world journalist.