Level Up With Artificial Intelligence: The New Frontier In Content And Digital Marketing

Sorab Ghaswalla
3 min readAug 2, 2024

--

Photo by Ian Schneider on Unsplash

Heads up: This is an “on-the-fly” minimalist, partly-curated newsletter for the busy members of the content and marketing communities. I publish it thrice weekly — Mondays, Wednesdays, and Fridays. I also release a meatier (long-form) newsletter once every week on content and marketing topics, trends, and tips. Please scroll down to the bottom if you want to subscribe.

AI Myth Buster

AI Marketing is Only for Big Budgets. 💸💰

Think AI is just for big-shot corporations with money to burn? Think again! There’s a whole world of affordable AI tools designed specifically for small businesses.

From AI-powered email marketing platforms to social media management tools, you can get started with AI without breaking the bank.

You can initially use the free versions of gen-AI tools and then select the one that serves your purpose, and then move on to the Pro version.

LAUNCHED

Introducing my new consultancy service: “Tech Tool Decode”. With 30 years of technology reporting and communication experience backing me, I now offer specialized evaluation services for artificial intelligence (AI) tools, apps, services, and everything in between. If the tool is not AI, don’t worry, I’ll still evaluate it for you.

We provide the human in the loop to test AI tools, products, services, etc. No automation or algorithms here.

This consultancy service is for both: clients who have short-listed an AI app, or are thinking of buying one, and developers who want an independent assessment of their labor of love.

Click here for details.

Gen-AI in Action

Gen-AI: Powering Personalized Product Recommendations at Stitch Fix

Stitch Fix, the online personal styling service, has successfully leveraged generative AI to enhance its personalized product recommendations.

By analyzing vast amounts of customer data, including purchase history, style preferences, and social media interactions, Stitch Fix’s AI algorithms can curate highly tailored product selections for each individual client.

This AI-driven approach has led to a significant increase in customer satisfaction and purchase rates. By understanding customers’ evolving tastes and preferences, Stitch Fix can refine its recommendations over time, fostering deeper connections with clients and driving long-term loyalty.

A quick shoutout to Stitch Fix.

This Week in AI Tools

I’ve been a fan of the tools that FounderPal introduces. Now, the team has launched an AI driven blog post generator that promises to write out an entire post in under 5 mins, by re-purposing your old content into a spanking new post. (Tip: There’s a fee involved.)

Here’s The Demo:

Readers: Point me to more AI tools for the benefit of all. Write in the ‘Comments” section.

Silent videos are on the increase because of the widespread use of mobile devices. As smartphones become ubiquitous, people consume more content on the go, often in places where sound isn’t practical or desirable. So, silent videos are now a trend. Interested in learning more? Click here.

--

--

Sorab Ghaswalla
Sorab Ghaswalla

Written by Sorab Ghaswalla

An AI Communicator, tech buff, futurist & marketing bro. Certified in artificial intelligence from the Univs of Oxford & Edinburgh. Ex old-world journalist.

No responses yet