Episodic Content: A Serialized Approach To Marketing
Episodic content, much like a binge-worthy TV show, has captivated audiences and marketers alike. Especially on social media networks.
Attention spans being what they are, and some social networks curtailing the amount of content you can post, this format, characterized by delivering information in sequential parts, offers a unique approach to engaging consumers.
In this newsletter, I’ll tell you whether episodic content is truly a golden ticket or a risky gamble. But first, let’s begin with the bare-boned definition….
What is Episodic Content?
Episodic content is essentially a serialized approach to delivering information. Similar to a TV series, each piece of content, or episode contributes to an overarching narrative or theme. This format can be applied to various mediums, including blogs, videos, podcasts, and social media. The key is to create a compelling storyline that keeps audiences eagerly anticipating the next installment.
For marketers, episodic content offers a dynamic way to nurture leads and build relationships with customers. By breaking down complex topics into smaller, digestible pieces, you can maintain audience interest over an extended period. Additionally, it allows for deeper exploration of a subject matter, providing valuable insights and establishing your brand as an authority.
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My firm has launched “The Content Curators Club”. It’s for the global community of experienced and newbie content curators. Great content curators may not have as large a following as many social media influencers, but their impact can be far greater, deeper, and longer-lasting.In today’s world, a content curator is the new gatekeeper of information, wielding the power to sift through the content deluge and deliver the most valuable resources to their audience.
