Digital Marketing Alchemy: Transformative Tips, Triumph Tales, and Top Tools
Heads up: This is an “on-the-fly” minimalist, partly-curated newsletter for the busy members of the content and marketing communities. I publish it thrice weekly — Mondays, Wednesdays, and Fridays. I also release a meatier (long-form) newsletter once every week on content and marketing topics, trends, and tips. Please scroll down to the bottom if you want to subscribe.
Social Media Snippet
Heard of “episodic content”? Consider leveraging episodic content as a strategy to boost brand awareness and cultivate deeper connections with your audience. Episodic content is a narrative format that divides a topic into sequential episodes. Each episode builds upon the previous one, contributing to an unfolding storyline.
Here’s how “Travelport”, a global travel retail platform that provides distribution, technology, and payment solutions for the travel industry, leveraged episodic content in its recent campaign. It’s a prime example of a successful B2B business!
Do you know of any social media posts or campaigns that went viral? Contact me or write in the “Comments” section.
Marketing Tools You Could Use
If you are heavily into making videos but are time-strapped, I’ve found WOXO a good automated video making platform. It enables you to effortlessly create videos from spreadsheets and display social content with widgets to level up your marketing. In fact, you can connect it to your ChatGPT account and everything — from automated scripting to making the video is on auto mode.
Do you have a favorite marketing tool you use and want me to feature it here? Write in the ‘Comments’ section.
Actionable Tips
Twitter became X and despite owner Elon Musk’s antics, still remains a powerful social media network. If you haven’t done it so far, you need to beef up your Twitter profile. Craft an effective bio and upload a professional image of yours as well as a header image. Many ignore the header image and that’s a mistake. Also crucial is customizing your profile color scheme to match your brand’s or personal style.
Silent videos are on the increase because of the widespread use of mobile devices. As smartphones become ubiquitous, people consume more content on the go, often in places where sound isn’t practical or desirable. So, silent videos are now a trend. Interested in learning more? Click here.
