Content Cocktail: Shaken, Not Stirred

Photo by Ash Edmonds on Unsplash

Heads up: This is an “on-the-fly” minimalist, partly-curated newsletter for the busy members of the content and marketing communities. I publish it thrice weekly — Mondays, Wednesdays, and Fridays. I also release a meatier (long-form) newsletter once every week on content and marketing topics, trends, and tips. Scroll to the bottom if you want to subscribe to it.

Quick Tip

Do Not Underestimate the Power of a Headline

Headlines are your content’s first impression. Many concentrate more on the body of the article and not the headline. So wrong.

Follow the 4 “U” rule — “Useful”, “Unique”, “Ultra-specific” and “Useful” to grab your audience’s attention.

Some examples:

Example 1:

• Bad: Boost Your Social Media
• Good: Double Your Instagram Engagement in 30 Days with This Unique Strategy

Example 2:

• Bad: Learn About Content Marketing
• Good: Master the Art of Storytelling: A Proven Guide to Captivating Content

Example 3:

• Bad: Improve Your Website
• Good: Convert More Visitors into Customers with These Urgent Website Tweaks

Example 4:

• Bad: Marketing Tips
• Good: Urgent: Steal These Conversion-Boosting Marketing Tactics Now

NEW LAUNCH

My firm has launched “The Content Curators Club”. It’s for the global community of experienced and newbie content curators.Great content curators may not have as large a following as many social media influencers, but their impact can be far greater, deeper, and longer-lasting.In today’s world, a content curator is the new gatekeeper of information, wielding the power to sift through the content deluge and deliver the most valuable resources to their audience.

Interested in joining?

Click here.

Content Stat Snippet

Silent Movies Are Back?

Did you know that a staggering 85% of Facebook videos were watched without sound in 2017 and the trend hasn’t slowed down since?With the explosion of platforms like Instagram Reels and TikTok, where short-form videos often dominate feeds, it’s clear that many viewers are consuming content with the sound off.

Why?

Many videos are watched at the workplace or in public places with the volume off. Or in bed with a partner, says wordstream.com

In fact, users spend an average of 151 minutes daily on social platforms, often scrolling through videos in public spaces, workplaces, or even beside sleeping partners.

This silent viewing behavior underscores the importance of creating visually compelling and easily digestible content.

Fortunately, tools and technology have evolved to help marketers optimize their videos for silent viewing. By incorporating captions and ensuring visual clarity, brands can effectively communicate their message even without sound.

Thanks, WordStream for this insight.

If you have some more trend tips or stats to share, post them in the “Comments” section.”

Pro Advice

Go beyond just offering e-books.

Don’t Use Ebooks as Lead Magnets. Try This Instead to Attract Subscribers Easily

Thanks, Peter. V

Must Read

'Google says I'm a dead physicist': is the world's biggest search engine broken?

Last Week

Monday Read: Content Caffeinated: Tips And Case Studies

Silent videos are on the increase because of the widespread use of mobile devices. As smartphones become ubiquitous, people consume more content on the go, often in places where sound isn’t practical or desirable. So, silent videos are now a trend. Interested in learning more? Click here.