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Sorab Ghaswalla

Sorab Ghaswalla

The 2nd Coming Of SEO: How AI Is Reshaping Online Search

I wouldn’t be exaggerating if I were to say that the field of search engine optimization (SEO) today is in a state of complete confusion…

1 min read2 days ago

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The 2nd Coming Of SEO: How AI Is Reshaping Online Search

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Sorab Ghaswalla

Beyond the Hype: How To Measure the Smarts of AI-Language Models

Did you know there’s currently no standardized test to gauge the “intelligence” of large language models (LLM)?

6 min readMay 3, 2024

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Beyond the Hype: How To Measure the Smarts of AI-Language Models

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Sorab Ghaswalla

The Attention Arms Race: Can AI Save Us From Contextless Content?

Would it be an exaggeration to claim the world is now down to two things — data and attention? Writing my other newsletter earlier this…

4 min readApr 16, 2024

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The Attention Arms Race: Can AI Save Us From Contextless Content?

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Sorab Ghaswalla

Catch 22: To Give Or Not To Give Your Data To AI Agents

First, they came for our photographs, videos, and our social data. Now, Big Tech is coming for our business and extremely personal data…

9 min readApr 13, 2024

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Catch 22: To Give Or Not To Give Your Data To AI Agents

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Sorab Ghaswalla

Can You Trust Your Ears? AI Voice Cloning Fuels Rise in Deceptive Phone Calls

Scammers are upping their game. Gone are the days of easily identifiable phishing attempts. Artificial intelligence (AI) has entered the…

8 min readApr 6, 2024

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Can You Trust Your Ears? AI Voice Cloning Fuels Rise in Deceptive Phone Calls

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Sorab Ghaswalla

The Algorithmic Robin Hood: Can AI Distribute Wealth Fairly?

Envision a future where intricate algorithms, rather than chief executives or politicians, dictate the distribution of wealth in society…

5 min readApr 2, 2024

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The Algorithmic Robin Hood: Can AI Distribute Wealth Fairly?

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Sorab Ghaswalla

The Five-Dollar Michelangelo: Why Your Budget Content Creator Won’t Sculpt Your David

Ah, the “Content Creator.” A mythical beast that can conjure viral videos, captivating podcasts, stunning graphics, and bewitching blog…

3 min readMar 29, 2024

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The Five-Dollar Michelangelo: Why Your Budget Content Creator Won’t Sculpt Your David

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Sorab Ghaswalla

Forget Keyboard Clicks, Your PC Can Now Read Your Mind (Almost!)

Imagine your computer being not just a machine that follows orders, but a helpful buddy that can actually learn and adapt. That’s the idea…

2 min readMar 21, 2024

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Forget Keyboard Clicks, Your PC Can Now Read Your Mind (Almost!)

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Sorab Ghaswalla
in
Artificial Intelligence in Plain English

Grokking For AI: The Way Machines Learn To Truly Understand

You may have read such news reports by now. Reports with headlines like, “They Don’t Know How This LLM Works”, “This AI Model Starts Giving…

6 min readMar 13, 2024

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Grokking For AI: The Way Machines Learn To Truly Understand

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Sorab Ghaswalla

Should Employees Be Allowed To Use Personal Gen-AI Tools at Work?

This is from the series, “Bytes And Beyond: Navigating AI’s Public Influence” by the “AI For Real” online community. This is a mini-series…

6 min readMar 7, 2024

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Should Employees Be Allowed To Use Personal Gen-AI Tools at Work?

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Sorab Ghaswalla

Sorab Ghaswalla

An AI Communicator, tech buff, futurist & marketing bro. Certified in artificial intelligence from the Univs of Oxford & Edinburgh. Ex old-world journalist.

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