Sorab GhaswallaContent Credentials: Why They Matter More Than EverAdobe’s new web app, “Adobe Content Authenticity,” designed to help creators protect their work and receive proper attribution through…Oct 24Oct 24
Sorab GhaswallaThe Professional Content Creator Is (Almost) DeadThe creative arts are facing a crisis. The rise of cheap, generic content and the looming threat of AI are making it increasingly difficult…Oct 4Oct 4
Sorab GhaswallaProbing The AI Mind: Of Thoughts And TestsI’ll start this commentary with two interrelated questions — Can machines think? And, how does one measure their intelligence?Sep 3Sep 3
Sorab GhaswallaAre We Outsourcing Our Memories To Machines?Ever noticed how you can’t remember your best friend’s phone number anymore because it’s always saved in your phone? Or how you struggle to…Aug 27Aug 27
Sorab GhaswallaLiving With AI: Addictive Artificial IntelligenceIn the ever-expanding realm of artificial intelligence (AI), a new and intriguing concept has emerged: addictive AI. It’s not about AI…Aug 10Aug 10
Sorab GhaswallaEpisodic Content: A Serialized Approach To MarketingEpisodic content, much like a binge-worthy TV show, has captivated audiences and marketers alike. Especially on social media networks.Aug 5Aug 5
Sorab GhaswallaLevel Up With Artificial Intelligence: The New Frontier In Content And Digital MarketingHeads up: This is an “on-the-fly” minimalist, partly-curated newsletter for the busy members of the content and marketing communities. I…Aug 2Aug 2
Sorab GhaswallaDigital Marketing Alchemy: Transformative Tips, Triumph Tales, and Top ToolsHeads up: This is an “on-the-fly” minimalist, partly-curated newsletter for the busy members of the content and marketing communities. I…Jul 31Jul 31
Sorab GhaswallaContent Cocktail: Shaken, Not StirredHeads up: This is an “on-the-fly” minimalist, partly-curated newsletter for the busy members of the content and marketing communities. I…Jul 29Jul 29
Sorab GhaswallaFriday Future (artificial intelligence): Content + Marketing Winning Formula = Human Mind + Machine…Heads up: This is an “on-the-fly” minimalist, partly-curated newsletter for the busy members of the content and marketing communities.I…Jul 26Jul 26